Graphic Design II

There are 2 posts filed in Graphic Design II.

Graphic Design II: Mark

The direction of the mark that I decided to pursue for the moon towers draws inspiration from the Art Nouveau era during the 1890s-1910s. I wanted my mark to emulate the classic 1800s typographical flourish and slab serif. I created many iterations and decided to go for the one in gold. The design plays on the towers’ tall, narrow structure to underscore its shape and stature. The work mark is flourished with thin lines that reflect the towers’ geometry without being too obstructive and busy.

Graphic Design II: Research

The research aspect of the locations allowed us to take time to become familiar with our place. There was a need to both physically and mentally discover the space for ourselves. Photographing the moon towers was a great way of studying the towers itself, other than researching information online. I think that it really helped me understand the shape and structure which would later influence the reasonings behind my design for the mark.