The direction of the mark that I decided to pursue for the moon towers draws inspiration from the Art Nouveau era during the 1890s-1910s. I wanted my mark to emulate the classic 1800s typographical flourish and slab serif. I created many iterations and decided to go for the one in gold. The design plays on the towers’ tall, narrow structure to underscore its shape and stature. The work mark is flourished with thin lines that reflect the towers’ geometry without being too obstructive and busy.