The direction of the mark that I decided to pursue for the moon towers draws inspiration from the Art Nouveau era during the 1890s-1910s. I wanted my mark to emulate the classic 1800s typographical flourish and slab serif. I created many iterations and decided to go for the one in gold. The design plays on the towers’ tall, narrow structure to underscore its shape and stature. The work mark is flourished with thin lines that reflect the towers’ geometry without being too obstructive and busy.
For this project, I wanted to take things up a notch and feature a 3D rendering of Earth. A lot of what we were doing in class leading up to this project felt too flat. Using what I knew in After Effects and a few tutorials, I rendered the Earth from available satellite images. Since this weather report was supposed to be something from the future, I drew inspiration from films based in the distant future that featured UI they thought would be used in the future. I think the typeface I chose works well because of its geometric shape.