Visual Identity: Mark

This mark project involved going out into the world! We chose one place out of a list provided, and as mine was the Barton Creek Greenbelt, I had to visit this place, collect information, and create a design identity that could then be represented in my mark. This project being the first step in introducing me to the concept of “branding”, I had the most trouble with figuring out how best to convey the identity that I created, which was that the Greenbelt is a place for exploration and finding new things. I had so many ideas that touched on exploration. Eventually I chose to abstract the trails within the Greenbelt because I found that navigation was a key part of exploring the Greenbelt. I also had to play around a lot with the shapes of different Gs that frame the trail, in order to find one whose shape provided a good round contrast to the straight lines of the trail, and context to the overall map.

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